When it comes to getting yourself or your brand on LinkedIn, you’ll always need to have someone by your side to update your feed. Automation is the great digital marketing revolution. According to data reported by Forbes, 75% of marketers surveyed by Social Media Today were using automation tools in 2019.
Nowadays, technology allows actions to be carried out quickly and economically, reducing the risk of human error to the limit. That’s why understanding the significance of LinkedIn Automation is critical to keeping up with the times.
What are LinkedIn Automation tools?
LinkedIn automation tools can allow you to create, plan and publish content in a very simple and effective way. In particular, the social platforms aim at outbound sales and everything that follows the digitalization of sales (digital business development). Therefore, leveraging the platform and sellers can reach potential customers more quickly, encouraging their conversion and boosting performance.
In addition to the classic analysis and publication tools, there is a whole series of useful options for programming content and monitoring it, and obtaining detailed suggestions and reports.
Doing all of this on your own can be a tiring and time-consuming process, so there are numerous automation tools out there that are purpose-built to help you with your LinkedIn awareness and marketing needs.
Other useful tools include:
- Connection tools, i.e., those that allow you to automate the sending of connection requests and LinkedIn links;
- Lead generation tools to identify the most relevant leads;
- Extractors to extract data from any LinkedIn group, from reactions and comments. Very important for sales leads;
- Activity Automation to publish and “Like” automatically, thereby saving time that can be dedicated to more important tasks at work.
The Pros of LinkedIn Automation
Here are some reasons why LinkedIn Automation is an excellent strategy:
Save Time: Linkedin automation software can save you valuable time, such as writing messages, monitoring potential customers, and looking for the most attractive leads.
Keep the profile active without becoming a sort of spam, but working according to the strict rules of LinkedIn.
Work on a specific target: LinkedIn automation platforms can help you find highly qualified leads quickly, using intelligent filters and search tactics;
Better analysis of the contents and their effectiveness.
The Cons of LinkedIn Automation
As with all strategies, there is no magic wand and, next to the advantages, there are also disadvantages:
• Risk of ban: LinkedIn does not allow the use of third-party software, so automation can lead to a ban. The advice is to focus on cloud-based tools and not plug-ins. In any case, the human component is always essential;
What does it Mean to Automate LinkedIn?
LinkedIn is the quintessential social network for professionals, and, of course, it is a gold mine when it comes to attracting clients. Business relationships are established, and conversations are struck up with professionals you hope to achieve some success. But, are you making the most of this tool and, above all, your time?
When we talk about automating a business, we refer especially to mechanizing marketing strategies to attract new customers, which would require unthinkable time. However, there is a way to simplify and optimize the use of this tool for marketing. This is when we start talking about the automation of LinkedIn, being able to mechanize many actions and activities that we carry out daily in this social network for professionals.
Why Use the LinkedIn automation tool
There are many repetitive tasks on LinkedIn that could be automated and, in this way, optimize our time. For example, connecting with people related to your market, thanking them for accepting your invitation to connect, or sending personalized messages. These tasks that you repeat every day can be easily automated.
Save Time and Money
One of the greatest benefits that automating LinkedIn can bring is saving time on tasks that are repeated every day to attract new customers, such as:
- Connect with people related to your profile or market
- Thank them for accepting your invitation request
- Send personalized messages to potential customers in your market
- Create new posts
- Capture leads interested in what you offer
- Drive quality traffic to your website
By mechanizing these tasks, you can invest your time in other activities that require more attention. Therefore, to improve and optimize the results of each process, more and more businesses are betting on the automation of messages on LinkedIn and other actions.
What can you do with LinkedIn Automation Tools?
How to use LinkedIn automation tools is the foremost thing to know because they can help you perform various activities and which tasks you want to focus on completely depends on your brand’s preferences.
LinkedIn automation tools can help you with plenty of tasks that consume a lot of time and resources. You can use the LinkedIn lead generation tool to save your time, effort, and resources and invest the same in other important tasks.
Improve Brand Image
Having an updated profile, with new publications periodically, connecting with people, and thanking each of those who accept improves your brand image. In addition, optimizing the LinkedIn profile of your commercials and automating it will attract new customers because it will be the first impression of your brand. And is that maintaining an updated LinkedIn profile, improving the account’s reach, and using LinkedIn to boost a business requires a lot of dedication.
Design your Campaign
With this type of LinkedIn tool, you can design your campaigns based on the company’s objectives, its specific criteria, and the target audience and customize the scope. This will improve performance, analyze their positions and be able to act based on what works best for the profile.
View Profiles and Retrieve Mails
In addition to sending invitations and personalized messages, LinkedIn automation also allows you to view more profiles, retrieve emails from your contacts or even track user activities. In short, it encompasses all operations relating to the generation of qualified leads to increase the conversion rate.
Warm-up your Profile
Unnecessary spamming is not allowed on LinkedIn. If LinkedIn notices any type of spam, it may ban your account. In addition, there is a limit to the number of connection requests you can send daily. So again, spam would not help you expand your network. For this reason, sales automation tools have been developed according to LinkedIn’s rules and guidelines.
Precise Targeting
It can be quite a challenge to sort through a collection of accounts on your own and find the perfect recipient for a potential client. But that’s no longer a challenge with LinkedIn’s automation tools, which come in very handy in this scenario. They use special techniques to quickly find highly qualified leads. Advanced filters and smart search options allow you to filter through a huge list of potential leads. One of the interesting filtering options is the Boolean search, where you can use multiple keywords and configure the search accordingly.
Follow-up Analysis
The analytics dashboard provided on LinkedIn is limited and doesn’t support many insights. The ideas and data provided here are pretty basic and not effective. Therefore, it does not help you and restricts the expansion and growth of your network. However, an advanced automation tool from LinkedIn gives you advanced analytics and data on every process you run on LinkedIn. It provides detailed insights and helps you make further decisions accordingly.
Build your Network
Automation tools significantly increase brand awareness and reach while building a loyal lead base. In addition, the right automation tool can also improve the quality and reach of your content. Here’s a list of different types of content that can be widely shared for maximum reach and engagement:
Remarkable functions
- Write a comment
- Direct messages
- Profile pages
- Profile Summaries
Get New Connections and Profile Visits
This is a very effective strategy that’s easy to implement with automation tools, where you can configure the tool with a LinkedIn-defined cap for new connection requests per day. Configure the tool for the number of profiles you want to visit each day. As a result, you’ll get profile views of some of those connections, optimizing your LinkedIn profile to generate new connections.
Unnecessary spamming is not allowed on LinkedIn. If LinkedIn notices any type of spam, it may ban your account. In addition, there is a limit to the number of connection requests you can send in a day. So again, spam would not help you expand your network. For this reason, sales automation tools have been developed according to LinkedIn’s rules and guidelines, fully aware of all the platform’s limitations and working accordingly.
Precise Targeting
It can be quite a challenge to sort through a collection of accounts on your own and find the perfect recipient for a potential client. But that’s no longer a challenge with LinkedIn’s automation tools, which come in very handy in this scenario. They use special techniques to quickly find highly qualified leads. Advanced filters and smart search options allow you to filter through a huge list of potential leads. One of the interesting filtering options is the Boolean search, where you can use multiple keywords and configure the search accordingly.
Follow-up Analysis
The analytics and insights dashboard provided on LinkedIn is limited and doesn’t support many insights. The ideas and data provided here are pretty basic and not effective. Therefore, it does not help you and restricts the expansion and growth of your network. However, an advanced automation tool from LinkedIn gives you advanced analytics and data on every process you run on LinkedIn. It provides detailed insights and helps you make further decisions accordingly.
Conclusion
LinkedIn automation must be experimented with, keeping in mind the importance of knowing how to use automation with the human touch, which is necessary to make these tools work properly. Customizing is the key; we will help you do it in the best possible way, combining the quality of service with the professionalism of an experienced and prepared team.
We hope you liked this post on How to use LinkedIn automation tools to grow your business!
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